How to Target Your Real Customer, Not Your Ideal Customer

Identifying our target customer is one of the most important aspects of marketing, but we’re not always getting it right.

Our Founder and Managing Director, Ruth De Luchi recently took to B&T to explain how our ideal customer personas are often built on assumptions and aspirations, rather than data.

She breaks down all of the tools and practices we can use to understand our target customers - from interviews and focus groups to customer data, search data, feedback surveys, persona analysis, census information, and social media trends.

Understanding your target customer doesn’t just help you craft the right message and maximise ROI. It also ensures that you’re feeding the AI that’s increasingly being used to target our audiences online with the most accurate information.

Check out the full article, ‘How to Target Your Real Customer, Not Your Ideal Customer’ on B&T to learn more.